Customer journey and the digital transformation age
As time goes by changes in technology are vast and affect many aspects of people's life. Tech space is growing fast and it's time for business to stay relevant in the age of digital transformation. Data availability are online and easy to access them in free and paid format. This allows you adopting digital-based strategies that you could compete with bigger business.
What is digital transformation
The core concept here is to create a customer journey by executing a full digital strategy on how to get new clients. Also, deliver products and services to maximizecustomer lifetime value. Achieving this you have to create a winning combination of technology, omnichannel marketing, sales and build products that allows a business to expedite long term growth.
Metadata in client behavior like the preferred choice of Desktop, tablets, smartphones, easy to tracked. More complex stuff like push notifications we can use in a reactive way for creating personalized experiences.
You may own or use software like desktop ERPs and CRMs which is a usual case. These kind of systems have low connectivity with other systems to exchange data, not only this but there are high license costs. Our mission is to create custom software tailored to your needs, and work with 3rd party systems and marketing channels.
Of course, there is a state of art software by well-known companies but as much configuration done it will be enough to sync and create effectively a digital strategy only for you.
Example License Renewal
Let's say for example that you have a business that sells software's licence and you need better client interactions by adopting digital transformation strategy. You need to notify your customers to pay for renewing their software. The classic way it that you have all data stored in a ERP-CRM system keeping ercords like expiration date. You employees search in daily basis and make a phone calls to your clients for wire transfer.
An example could be creating an client portal that holds customer data. Then query automaticallyexpiration dates and send a message to customer through his preferred medium (SMS, email). This message could include a link that drives them to an online store to complete the purchase. If no action was taken until the next day the system notifies the sales agent to do the phone call. Additionally, you can upsell, cross-sell, down-sell other products.
Investing in a digital transformation project you could free up resources and people from doing trivial tasks. Using human resource to more complex and creative projects, you save time you optimize the selling process. Also, offering a superior customer experience and product delivery. Digital Transformation in Banking, healthcare and many other industries is a game changer so contact usinnovation for business