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Smart Shopping Campaigns from Google

  • marketing

Google has make available in its advertising platform a new campaign type that names smart campaign. With this option, you can simplify the management and optimization of pay per click ads. It is mainly targeted at small businesses where they do not have the time and staff to manage their online ...

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How to use product data feeds

  • ecommerce

When you manage an ecommerce store a good idea is to have a general representation of the products with functionality to export them in various data formats. These data formats could be files or streams that could be transformed and include necessary information such as products descriptions, ...

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How to reduce friction in checkout page

  • ecommerce

If you have many people that abandon their shopping cart in your online store, there is a number of reasons for this. One has to do with the fact on how people make purchase decisions. Initially they start from emotional of point and transition logicalĀ  after sometime. For someone who starts ...

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