Often small mistakes that may exist in your e-commerce business operations or in technical level may cost you new orders, because of potential to confuse or make visitors uncomfortable. So making small changes or improvements to your online store could have a high impact and increase dconversion rates, like add to cart events, purchases events etc.
Email notifications from e-commerce store
Automatic or transactional emails are all that are sent from a web application or website to users, after they take specific actions in real time. For an online store the case could be an order confirmation email, sending a discount code after subscribing to newsletter and many other type of events.
If these emails go directly in the spam folder, this could be a problem because a client would not be informed on related info events about his order. There are many reason that these kind of notifications are marked as spam, one of them is when a webiste site is hosted on a server with many others site exist that are spamming constantly.
So the entire ip address may have entered on blacklist from an email provider like gmail etc. If you wanto to verify this, you can enter your domain or ip in the email checker, if the problem persists, one solution is to use an external transactional email services provider.
Order confirmation and order returns experience
Fulfilling orders and shipping them from your warehouse is important to achieve short delivery time to customers and it is of part user experience of an e-commerce business. When products are available should be shipped the same day or at latest the following day after your customer place the order. Shipping products and handling order returns experrience is important logistic functions.
Once I had placed orders at same time to different online stores, choosing pay on arrival method, two of them dispatch parcels immediately, the third one called me next day, but I did not answer because probably i couldn't. Next day I had some tasks to and i was focus, i did not answer immediately, when i call back later I realized that they just wanted to make confirmation of the order through the phone.
Weekend was coming next day, so on saturday i picked up the parcels from the other two store, third one delaying one week. During this period various conditions change, such you may change your mind or you can find the same product at a lower price, so is possible to cancel the order. So handling fulfilling at short time period is something you have take seriously.
There are many times when that on delivery the final total price may be different from the one we saw at checkout page when we place order with pay on arrival option. For example, an order could be placed with a free fee shipping day at an online store, but on receipt when you may see additional shipping cost has been have been add there.
The cost of transport is usually small, eg 4 or 7 euros, but the lack of precision can damage the reliability of the store and not only this, but one may not order again.
A good looking theme
As for design appearance a well-designed online store with good elements of interaction could make a difference to the user. There are a lot of free theme in well known e-commerce platforms but by taking a premium theme or even ordering a professional web design theme with unique design can increase your conversion rates, also contribute to your ecommerce business branding overall.