Often small mistakes that may exists in your business operations or even technical level may cost you in new orders, because usually confuse or irritate visitors. Small changes or improvements to your online store could have a high impact on the increase of conversion rates at all types like add to cart, purchases events etc. A common problem is the transactional emails.

Automatic email notifications

Automatic email or transactional email are all these emails that are sent from a web application or website to users after specific actions taken in real time. In the case of an online store, order confirmation email, sending a discount code after subscribing to the newsletter and more.

If these emails end up in the spam folder then it is a problem because the client is not informed of the relevant actions regarding his order. There are many reason that these notification are marked as spam, one of them is when a webiste site is hosted on a server with too many others site that they are spamming.

So the entire Ip address may have entered on blacklist from an email provider like gmail etc. To check this, you can put your domain or ip in the email checker, if there is a problem, one solution is to use a transactional email services provider.

Order confirmation by phone

The time of shipment of the order when the products are available should be shipped the same day or at the latest the following day. I had make three online orders from three different online stores with pay on delivery option, two of them shipped their orders immediately, the third one just called me next day, but I did not answer, because i could not that time. Next day I had some tasks to focus on and I did not answer immediately, when i call back later I realized that they just wanted to make confirmation of the order through the phone.

Then weekend was coming, I picked up the parcels from the other two on Saturday, with the third one delaying one week. During this period various conditions change, such you may change your mind or you can find the same product at a lower price, so is possible to cancel the order. So the delivery of the parcels matters should take place in a very short time.

Inaccurate shipping fees

There are many times when on delivery the final total price may be different from that one we saw on checkout page of eshop when you choose pay on arrival option. For example, an order can be made in a free fee shipping day at an online store, but on receipt by cash on delivery shipping cost has been charged.

The cost of transport is usually small, eg 4 or 7 euros, but the lack of precision can damage the reliability of the store and not only this, but one may not order again.

Well designed design

As for design appearance a well-designed online store with good elements of interaction could make a difference to the user. There are a lot of free theme in all known ecommerce platforms but by taking a premium theme or even ordering a professional web design theme with unique design can increase your conversion rates, also contribute to your business branding overall.