If you run an eshop or any other type of website is important to monitor the behavior your visitors, traffic sources and to do this you need to have an analytics tool and one very popular the google analytics.
It is a complex tool but in the first step even a novice user can monitor the basics stuffs such as how many people visit your website per day, which are the most important sources of traffics. You can measure and compare data in various scenarios such as which visitors that are coming from search engines, social media, email campaigns and monitor the conversion from each source.
Setup google analytics
- Go to Settings Page
- Press the link Ecommerce
- In sections analytics, in the field Google Analytics ID enter the unique identifier for your website which has a form similar to the following UA-4043777-3
- Press Save