The landscape of technology is changing in fast-paced rate and this affects many aspects of people's lives, also taking into consideration situations like covid make the digital transformation relevant more than ever, for distributing products and services. So the technology industry is growing fast and it's time for businesses to stay relevant in the age of digital transformation.
Collecting data is easier than ever or you can find online resources for buying and have access in free and paid format. This allows you to adopt digital-based strategies that will you give the advantage to compete with bigger businesses. For small-medium businesses, while not proceed on making investments as they are more risk-averse they will stay behind the competition.
An example of this digital transformation and how big tech companies lead the game of digital transformation is the market of ebooks. This shift in consumer habits that occurs with mobile app development where apps like Kindle for reading ebooks and Audible for download and purchase audiobooks change the habit of book lovers.
It's visible the market of buy and reading ebooks on electronic devices is growing with an annual growth rate of 3.6% .If you need consulting in analysis
- digital publishing solutions
- augmented reality company
- Customer journey mapping
What is digital transformation?
The core concept here is to create a customer journey by executing a full digital strategy on how to get new clients. Also, deliver products and services to maximize customer lifetime value. Achieving this you have to create a winning combination of technology, omnichannel marketing, sales, and build products that allows a business to expedite long-term growth.
This not just the implementation of a CRM system, it the collection of data points and implementing reactive feedback loops. These metadata could be in client behavior like the preferred choice of Desktop, tablets, smartphones, easy to track. More complex stuff like push notifications we can use in a reactive way for creating a personalized experience.
Monolithic business software
You may own or use software like desktop ERPs and CRMs which is a usual case. This kind of system has low connectivity with other systems to exchange data, not only this but there are high license costs. Our mission is to create custom software tailored to your needs and work with 3rd party systems and marketing channels
Of course, there is a state of art software by well-known companies but as much configuration done it will be enough to sync and create effectively a digital strategy only for you.
Example License Renewal
Let's say for example that you have a business that sells software licenses and you need better client interactions by adopting a digital transformation strategy. You need to notify your customers to pay for renewing their software.
The classic way is that you have all data stored in an ERP system keeping records like an expiration date. Your employees search on a daily basis and make phone calls to your clients for wire transfer.
An example could be creating a client portal that holds customer data and then query automatically dates and send a message to the customer through his preferred medium (SMS, email).
This message could include a link that drives them to an online store to complete the purchase. If no action was taken until the next day the system notifies the sales agent to do the phone call. Additionally, you can upsell, cross-sell, down-sell other products.
Conclusion
Investing in a digital transformation project could free up resources and people from doing trivial tasks. Using human resources for more complex and creative projects, you save time you optimize the selling process.
Also, offering a superior customer experience and product delivery. Digital Transformation in Banking, healthcare, and many other industries is a game changer so contact us innovation for business
