What is CRM?

CRM stands for customer relationship management system, is a type of software that help businesses to manage their sale process. As your business grows it is almost necessary to have your data in one places, so your sale representatives can quickly search update data, also could streamlines and automate repetitive tasks.

Companies with long sales cycles can use this type of software to manage sales process effectively and convert more leads to customers. All modern systems are cloud based and highly connected with other applications through apis, we have build a small crm that works very effiently with our ecommerce platform that is perfect if you sell online products and services.

Lead Generation

Data Sources

There are many ways that you can find leads for your business, there two types of leads inbounds and outbounds, but your have to find the right balance what work best for your type of services or products you offer. Dedicated sales team, companies like import.io and zoominfo can be usefull.

What is marketing funnel?

Is the number of steps that visitors have to go through until the converted into customer. There offline and online funnel that can work together and same time with re-inforced feedback loops, using techniques like marketing retargeting to increase the number of customers and sales volume.

Sales and Marketing Definitions

What is Lead Qualification?

Lead qualification is the process that a sales person examines if a potential client meets certain criteria , such as have the budget, authority, need and is the right time to proceed in purchase of the product or a service. Sometimes a qualified lead also called opportunity.

What is your Customer Acquition Cost?

CAC is a metric, which show how much cost us to acquire new clients. A very simple formula is to divide the total cost of our marketing campaign with number of new customers that were attracted, on pay per click providers like Adwords this term is called CPA, cost per acquition.

What is the Customer Life Time Value?

CLV a metric that helps a company to understand how much revenue will be generated by each client in a specific time span. There are many methods to do a customer lifetime value calculation , some of them are simplified and others more complex like using discount rates in future cash flows.

What is Churn Rate?

Churn Rate is pertentage of customers that a company loses in a fixed period of a time ,for example one year. Also is very important metric for subscribed based business models and useful as input in some methods of calculating customer life time value.

CRM software

If you want enrich every customer journey in digital transformation age a well interconnected customer relationship management system is necessary creating reactive and gravitational experiences. There a lot of companies that offer crm systems such a salesforce , zohocrm , microsoft dynamics and many other companies.