What is CRM?

CRM stands for Customer Relationship Management is software that helps manage sales. As your business grows it is important to store and access your data in one place. Your Sales representatives should be able to search and update data quick. Also you could automate repetitive tasks and streamline data marketing partners.

Companies with long sales cycles most often use this type of software to manage sale process. It is an effective way achiving to convert more leads to accounts. All modern systems these days are cloud based and connected to other systems with APIs. If you want to integrate your CRM and start online sales for products check our eCommerce software.

How to generate leads

Leads Generation Companies

There are many ways that you can find leads for your business, there two types of leads in-bounds and out-bounds. It important to find what works best for your type of services or products you offer. You could hire an agency for this task or a create an in house team and leverage tools like Import.io and Zoominfo.

Real Estate Leads

If you are a realtor you can leverage only Real Estate Markeplaces like Trulia and Zillow a nd connect datapipe lines directly your Custmer Relationshop Managment System. Then you followup your potential clients with SMS, Email or Marketing Retargeting

What is a marketing funnel?

Is the number of steps that visitors have to go through until the converted into a customer. There various channels for funnels that with right mix can with re-inforce behavior with feedback loops. Techqniques like marketing re-targeting to increase the number of customers and sales volume.

Sales and Marketing Definitions

What is Lead Qualification?

Lead qualification is the process during a sales person try to qualify if a potential client meets certain criteria. That could be such as have the budget, authority is the right time to proceed in the buy the product or service. Sometimes a qualified lead also called opportunity.

What is your Customer Acquisition Cost?

CAC is a metric, which shows how much cost to get new clients. A very simple formula is to divide the total cost of a marketing campaign with the total number of new customers that were attracted. In pay per click providers like Adwords this term is called CPA, cost per acquisition.

What is Customer Lifetime Value?

CLV a metric that helps a company to understand how much revenue will have by each client in a period. There are many methods to do the this calculation. Some of them are simplified and others more complex like using discount rates in future cash flows.

What is Churn Rate?

Churn Rate is the percentage of customers that a company loses in a fixed period, for example, one year. Also is a very important metric for subscribed based business models. You could use as input in some methods of calculating customer lifetime value.

CRM software

If you want to enrich every customer journey in the digital transformation age a well interconnected customer relationship management system is necessary for creating reactive and gravitational experiences. There a lot of companies that offer CRM systems such as crm Salesforce, crm Zoho, crm Dynamics Microsoft, and many other companies.