When you run marketing campaigns in facebook to drive traffic to your eshop, it's a good idea to have install facebook pixel in your website. It's a piece of code that you can find your facebook advertisement account and it's easy to install it in your website. In this way you can use facebook ads as a retargeting tool. Let's take the following scenario, if you have somebody that visit a product in your eshop or a page in your website when he visits his facebook account, fb identify that he was a visitor in your website, and show him your ads. Because it' a nurturing tool for your potential clients, to make a sale, your potential client have to see the product multiple times.
To install fb pixel in our ecommerce platform you have to
- Go to Settings Page
- Press the link ecommerce
- Navigate to section analytics
- In the section analytics enter the facebook unique id Facebook Pixel
- Press Save