- Vasilis Vontikakis
When we run online marketing campaigns, we have to measure the performance of each campaign, so to be able to calculate the conversion rates and customer acquisition costs. Web traffic which is coming from various communication channels can be measured with tools like Google Analytics, Piwik, Mixpanel and using the UTM codes. Almost in all campaigns we use links in text ads, banners, emails newsletters an example is the following link, which is a just simple link that points to a registration page.
to use the UTM codes we have ...