Help center for ecommerce platform

Discount Codes in Marketing

  • ecommerce

Promo codes or discount codes, is important tool for your sales growth strategy. This a small alphanumeric word that your potential buyer can apply during the checkout process and take a discount. The discount could be a fixed amount or a percentage of your total order.

Tracking Influencer marketing effort

You can assign a promo code to influencers so to give them a specific discount on their audience. This could be short and clear code that can used in videos, blogs, websites or posting on social media. You can track accurate results on what you spend on influencer marketing.

Social media posts

You can engage promo codes when launch PPC and viral campaigns in social media platforms and track the conversion rates from these channels. For example if your post in facebook page new spring collection you could create a code such as SPRING10FB that couldmean 10% percent discount.

Abandoned Carts

Many people initiate the checkout process but during this process a usual behavior is that buyers change their mind and abandoned the card, while they have already enter some personal info such as email, mobile number. There could trigger a promo code discount to be send in his email or through sms to his phone after two hours  and reinforce the buying behavior.

 

In our system there are two types of codes fixed and percentage.

  1. Go to settings Page
  2. Press the link Discount Codes
  3. Press the button New Discount Code
  4. Enter the name of the discount code etc SPRINGSALE10
  5. In Condition choose the type fixed or percentage, enter the amount
  6. Press the button Save

promo codes in vontikakis ecommerce platform

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